EZ Charge
Everything today is revolved around technology and the newest, latest thing. New products come out every day, some successful, some not so much. Investors are investing in products that appeal to large crowds of people. They are looking for a product that will make consumers lives easier and products that are very useful.
When thinking of a product to create that would be successful and creative, three ideas came to mind. The first idea was mood boots, which would have been rain boots that change color as your mood changes, similar to that of a mood ring. The second idea was a straw that would of used a person’s taste bud to change a simple cup of water into what they are truly thirsty for. The third and last idea was a light bulb that would charge all electronics without the hassle of wires. Realistically, the second idea was almost impossible, and the first would attract only a certain group of people. Therefore, the most realistic and reasonable product was idea number three.
This product is called EZ Charge. The name came from the fact that it is a new easy way to charge any electronic device with a rechargeable battery. The light bulb would be a navy blue color and relatively look like a common black light. Also, to help the environment, it is a type of CFL (Compact Fluorescent Lamp) bulb, which lasts about eight times longer then an incandescent bulb while using one quarter the energy of incandescent bulbs, which will reduce the amount of greenhouse gases released into the environment and decrease global warming. The EZ Charge would fit any Watt A socket.
The EZ Charge would eliminate that hassle and mess of wires and cords. It will also save people the aggravation of looking for their cell phone chargers, computer/ laptop chargers, etc. With today’s technology, almost every product has a rechargeable batter that must be plugged in, in order to recharge. Offices and households that use a lot of electronic appliances would benefit from this product. The target audience of this appliance is owners of technical appliances that are thirteen years of age or older.
The EZ Charge will start off being advertised on commercials, billboards, and in magazines. The TV commercial would be featured on FOX. It will basically be a businessman comes home from a stressful day of work and taking his first step causing him to trip over a mass amount of wires charging all sorts of appliances. He will look at the wall seeing the wires and cords feeding out everywhere and rip them out of the wall throwing them into the garbage can. Then he will take the EZ charge light bulb plug it into a lamp and place his cell phone, laptop, Mp3etc under the light bulb. In the matter of second the fully charged sign will pop up and he will sigh with relief. It will be a silent commercial with strictly sound affects for dramatization. This commercial will last all of 30 seconds and cost anywhere from $248,000 during CSI to almost $3 million during super bowl. Since 2009, Fox has been available to 102 million households worldwide.
The billboard will be displayed on The Jersey Turnpike, Exit 16. This is near the meadowlands, and it’s a common road for a variety of people that would be interested in the EZ Charge. The billboard will be of a man tangled in wires reaching for a single light bulb. It will be black and white but the light will be bright yellow. The billboard is very simple and will say Living Innovated and at the bottom say Call 1-800-EZCHARGE. The other billboards will consist of the same picture and say a step forward for mankind. These are the slogans because they both express the feeling of living a new life with a new product; taking a step forward with new technology. This will cost about $900 per month because of the location and color. It would be advertised from September to January, when businesses and schools start over.
The magazine would be seen in US Weekly. The cost would range from $2,000 to $4,000 depending on color for a year. The magazine advertisement would be similar to the billboard. It would be a page cut in half one-side dark and one sidelight. The dark side would be a messy room with wires everywhere while the light side is a clean organized room with the EZ Charge light and electronics organized underneath.
The EZ Charge will be competing with a similar product called the Duracell Wireless Charge pad. The EZ Charge light bulb is a better catch then the Duracell Charge pad for many reasons. One, the light bulb is lighter and more eco friendly. Also, while the charge pad can only hold up to a certain amount of things, the EZ charge can charge up to a variety of appliances regardless of the weight.
This product will be very successful and useful to its consumers. This is a new advancement in technology and will be a step forward for mankind.
Works Cited
"Billboard Advertising Costs - How Much Do Billboards Cost? - Billboard Pricing - Entrepreneurial Resources - Tips for Entrepreneurs - Gaebler Ventures - Chicago, Illinois." Entrepreneur Resources - Resources for Entrepreneurs - Gaebler Ventures - Business Incubator - Holding Company - Venture Capital (Chicago, Illinois). Web. 29 Apr. 2011. <http://www.gaebler.com/Billboard-Advertising-Costs.htm>.
"Common Bulb Sizes." CFL Know How. Web. 29 Apr. 2011. <http://www.cflknowhow.org/typical-bulb-sizes.html>.
Drislane, Robert. "Mass Culture." Online Dictionary of the Social Sciences. Web.
"A Theory of Mass Culture." Diogenes. Web. 27 Apr. 2011. <http://dio.sagepub.com/content/1/3/1.extract>.
